🥇 1st place: Promotional gifts at point of sale

NESCAFÉ iced coffee presenter

Designed as a mini portable fridge, this presenter showcases NESCAFÉ Ready-To-Drink iced coffees in an attractive and memorable way. The cooling-inspired branding and simple internal layout highlight the variety of the portfolio and support sales teams in presenting the brand with the right energy of summer, refreshment and energy. The result is visually impactful, functional and commercially effective.

🥇 1st place: Manager’s gift (3D Advertising Star)

Authentica Christmas Diffuser

A limited edition of 300 pieces created as a VIP gift combining design, craftsmanship and sustainability. The diffuser was created entirely under one Authentica roof – from concept and glass decoration to final assembly and packaging. The bottle incorporates all key decoration technologies of our Authentica GlassDecor division: coating, direct screen printing, hot stamping and engraving.

The elegance is completed with our own fragrance blend with citrus, pear and floral notes, packaged in a black gift box with a copper sleeve featuring a stamped symbol of our logo.

🥉 3rd place: Non-alcoholic beverages

Mattoni Christmas Shop-in-Shop

This premium winter installation for Mattoni brings a sense of freshness, light and calm into the retail space. The illuminated bottle silhouette acts as a visual magnet and symbol of purity, while snow and ice motifs underline the brand’s natural character. The result is an elegant, harmonious and highly memorable solution that strengthens the brand’s premium perception.

🥉 3rd place: Other (prototypes & samples)

BritCare Cat Raw Delights 360° Display

This premium display is visible from all sides thanks to its fully double-sided construction, naturally attracting attention both in the aisle and in open space. The realistic 3D meat motif instantly communicates the key benefit of the Raw Delights range. The combination of wood décor, clean lines and product visuals builds trust and reflects Brit Care’s core values – quality, innovation and care.

The result is an attractive, space-efficient and highly functional display that blends natural aesthetics with commercial impact, reinforcing Brit Care’s position as a brand driven by innovation, quality and a genuine love for animals.

A record-breaking year, a record dose of inspiration

This year’s POPAI AWARDS surpassed all previous records and confirmed that retail is in excellent condition. The jury evaluated projects across 21 categories, ranging from point-of-sale communication tools and store interior elements to complex store concepts, innovative or eco-friendly in-store executions, digital media and integrated campaigns.

The results clearly show that retail continues to evolve – and that this competition is becoming one of the most influential platforms for presenting innovation in the industry, both in terms of quality and overall reputation.

How the POPAI AWARDS jury evaluates projects

Awards are granted by an independent panel of experts from marketing communication, design, retail, POP/POS production and brand management. The evaluation process takes place in two rounds – first online based on submitted materials, and then physically at the event.

In the main categories, the jury assesses:

• aesthetics and design
• originality and innovation
• brand and product alignment
• technical execution and production quality
• suitability for the retail environment
• overall impression or sustainability (depending on the category)

In a competition where every detail matters, even reaching the final is an achievement – and each award confirms that the work has stood out before a highly professional audience.

Proud and motivated

Each award reinforces the path we’ve chosen at Authentica – a combination of creativity, experience, cutting-edge technologies and a human approach. And it motivates us to keep going, push boundaries and deliver solutions that bring real value to our clients and their customers.

Thank you to all our partners for their trust. And to our team – for creating projects that make a lasting impression from the very first moment.