The eye-catching installation for Roku Gin

DesignSpace

The eye-catching installation for Roku Gin – a story of taste in motion

An 8-metre-tall dynamic installation capturing the essence of Roku Gin in one of Europe’s most prestigious retail spaces

In Berlin’s iconic department store KaDeWe, we created a unique concept for the premium Japanese brand Roku Gin. Our goal was not only to create visual impact, but also to tell the story of this gin through its core ingredients.

An installation that comes to life

At the heart of the installation was an 8-metre-tall kinetic sculpture representing six traditional Japanese botanicals – sakura flower, sakura leaf, sansho pepper, yuzu, sencha tea and gyokuro tea. These key ingredients of Roku Gin floated through the space like energy, rising from the base to the very top of the installation.

The power of visual impact

The window display featured 300 bottles of Roku Gin, creating an impressive visual effect and underlining the brand’s exceptional character. Thoughtful lighting and motion elements ensured the installation captured the attention of passers-by and drew them into the brand story.

6

traditional Japanese botanicals

300

bottles of Roku Ginu

8

m tall installation

240

cm bottle display stand

What was the result?

Increased awareness of Roku Gin in a premium retail environment.
A memorable visual experience that engaged both customers and industry professionals.
A dynamic storytelling approach that highlighted the brand’s unique ingredients and philosophy.

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